In early 2025, Maryam Nawaz, Vice President of the Pakistan Muslim League-Nawaz (PML-N) and daughter of former Prime Minister Nawaz Sharif, launched a pivotal survey in Punjab. This initiative aims to gauge public opinion and assess various socio-economic issues facing the province, particularly ahead of upcoming elections. In this blog, we’ll explore the purpose of the Punjab survey, its significance, and the broader implications for Pakistan’s political landscape.

What is the Punjab Survey?
The Punjab survey is a comprehensive effort to collect data from residents throughout the province. It seeks to gather insights on several critical issues, including:
- Public Services: Evaluating the quality and accessibility of healthcare, education, and infrastructure.
- Economic Concerns: Understanding the financial challenges faced by families, including unemployment, inflation, and poverty levels.
- Political Sentiments: Gauging voter opinions on current political parties, leaders, and governance, particularly in light of the PML-N’s previous tenure in power.
This initiative is part of Maryam Nawaz’s efforts to connect with the electorate and re-establish the PML-N’s relevance in a rapidly changing political environment.
Why is the Punjab Survey Important?
1. Political Strategy
For the PML-N, the survey serves as a strategic tool to understand voter priorities and adjust their campaign accordingly. By identifying core issues affecting Punjab’s residents, the party can tailor its policies and messaging to resonate with the electorate.
2. Public Accountability
Conducting such a survey can increase government accountability, as it highlights the concerns of the public. It encourages political leaders to focus on delivering to their constituents rather than solely concentrating on party agendas.
3. Data-Driven Decision Making
The results of the survey can guide policy formulation by providing empirical data on public needs. This makes for a more targeted and effective approach to governance, helping to address pressing issues in the province.
Implications for the Political Landscape
1. Revival of PML-N’s Political Capital
After facing challenges in recent years, including a decline in popularity and internal party strife, the Punjab survey could mark a resurgence for PML-N in Punjab, traditionally its stronghold. If the results indicate significant public dissatisfaction with current governance, the PML-N may position itself as the viable alternative.
2. Impact on Rival Parties
The findings will not just affect the PML-N but will also have implications for rival parties like the Pakistan Tehreek-e-Insaf (PTI) and the Pakistan Peoples Party (PPP). Understanding public sentiment may compel these parties to reassess their strategies and policies in Punjab, leading to a more competitive political environment.
3. Electoral Dynamics Ahead of Elections
With elections on the horizon, the survey’s insights can influence voter turnout and preferences. If the PML-N effectively utilizes the data to connect with voters and address their concerns, it could change the electoral dynamics in Punjab.
Conclusion
The Punjab survey led by Maryam Nawaz is more than just a political exercise; it represents a potential paradigm shift in how parties engage with voters in Pakistan. By focusing on public sentiment and socio-economic challenges, the initiative aims to foster greater accountability and responsiveness from political leaders. As the political landscape evolves ahead of the elections, the outcomes of this survey could significantly shape the future of governance in Punjab and beyond.
Maryam Nawaz’s approach underscores an important trend in modern politics: the necessity of understanding and addressing the needs of constituents. As the survey results emerge, they will provide critical insights into the electorate’s priorities and expectations, setting the stage for a dynamic and impactful election season.